The VWM Team

The Virtue Works Media VIRTUE LITERACY PROJECT will make a powerful impact in the lives of individuals, families, and communities through the diverse talents of both paid and volunteer staff. A passion for VIRTUE inspires all we do.


Joyful and Prudent Leadership

Virtue Works Media Founder and Executive Director, Cathy Gilmore, brings a unique spectrum of talents to this calling to create a revolutionary use of technology to energize family virtue formation. Her background in retail marketing and merchandising, and her dynamic talent as a Catholic catechist, educator and award-winning children’s author have integrated to create the methods and materials of Virtue Works Media. The genesis of the VIRTUE LITERACY PROJECT mission, vision and business plan has been a three-year research and development process. During that time, God's providential grace has provided an amazing, often miraculously revealed, team of professionals who have brought deep and broad expertise to the project through their insight and advice.

The charity and adaptability that Cathy Gilmore has demonstrated in considering, processing and implementing new information in regard to technology is a strong foundation for the decision-making and leadership needed in a technology-based ministry.
— Ian Patterson: CIO Evolve24, Former CIO Scott Trade
Cathy Head shot open smile.jpg

Ministry Advisors

Professionals, educators, parents, and clergy have volunteered valuable input and expertise in the research and planning for both the VIRTUE WORKS MEDIA organization and for the effective ministry strategy of the VIRTUE LITERACY PROJECT.

Steve Notestine

Ian Patterson

Zip Rzeppa

Felicity Buckley

Dr. John Gresham

Julie Bostick

Dr. Ed Hogan

Jane Guenther

Denise Montgomery

Deb Meister

Joan Angelvine

Father Augustine Wetta, OSB

Rita Adolphson

Matt Freebersyser

Kim Morgan, LMSW

Deacon Taylor Leffler

Bob & Cynthia Wilhelm

Joanna Vilhard

Suzanne Kress

Lynda Burgman

Board of Directors

The individuals who act as the stewards of the VIRTUE WORKS MEDIA ministry each bring unique expertise to their roles and responsibilities for guidance and governance of this organization.


Mark F. Mueller

Kate Turner

Dr. Richard Johnson, PhD 

Ann Wittman

Doreen Gilliam



Father Michael Rennier
Spiritual Advisor

VWM Staff

As resources are available, paid staff will be added into the mix to sustain this effort for professional and lasting success.

Ministry Staff
Grant writers, Virtue Advisors, Administrative Assistants, Marketing,  Design, and Technology staff will all contribute to ministry growth with a passion to make habits of virtue our personal and professional measure of success.

Otherwise known as "Mammas in Pajamas" or "Men in Pajamas." The key is that these amazing people will be contracted to work from home, in any attire they choose, to add title recommendations to the V-LIST Guide. These integral members of our team possess a unique mix of talent and experience. Composed of librarians, book-worms, parents, teachers, and veteran home educators, this team will be responsible for adding to and maintaining a continuous stream of fresh virtue-rated titles on the V-LIST Guide.  


This ministry will rely on the essential help of volunteers who participate in a range of supportive ways: praying for the mission and all the lives touched by it, contributing additional favorite titles to the V-LIST Guide, assisting with practical day-to day tasks, event planning and ministry outreach. 

Prayer Power Team

Some folks decide to volunteer specifically as part of our prayer support team.

The foundation of what we do is a complete reliance on God. Prayerful adoration, contrition, thanksgiving, and supplication is the power that fuels our work. If you'd like to support this ministry with your prayers, join the team!