VIRTUE WORKS MEDIA is designed to be a financially self-sustaining ministry. We do not want to solicit money from the same donors each year. Thus, here is how we plan to make VIRTUE WORKS MEDIA happen:
Early Phase Donations
The Phase One funding goal is $250,000, the amount needed to create the initial platform and establish organizational structure. Additional private donations will be solicited to support enhancements to the user experience and raise awareness about the site, which will require an additional $250,000 within the next two years.
To create ongoing revenue, we will offer membership opportunities that will allow site visitors to contribute to its continuation. Donation memberships will have two inexpensive contribution levels of $9.73 and $33 per year. We are anticipating a conversion rate of ½% to 1% of site visitors to become members, which according to industry standards, is a very conservative estimate. These donor members will also help to drive awareness and spreading the word about VIRTUE WORKS MEDIA.
In the future, we also hope to partner with sponsorship organizations who support the mission of VIRTUE WORKS MEDIA and wish to be a part of this great cause.
We also plan to apply for grants from the many private foundations whose mission and vision align with ours.
Eventually, our goal is to provide advertising opportunities on the site to grow our revenue while also pointing families to other virtuous businesses to support.
Critical Acclaim for VIRTUE WORKS MEDIA
An array of professionals, clergy, and educators have reviewed our operational plans, and their feedback reinforces why this ministry is so needed.
“I highly recommend Virtue Works as a uniquely valuable online resource for connecting parents and teachers to virtue forming books and films. Stories are powerful tools for teaching and fostering virtue in our children and young people. This resource will provide connections to the right story for a particular virtue for a specific age level. The rating system is rooted in a solid Catholic theology of virtue. Virtues are universal and this resource will not only benefit Catholics but other Christians and in fact anyone interested in connecting children and teens to virtue forming stories. I encourage others to support this valuable work.”
John L. Gresham, Ph.D.
Director, Pontifical Paul VI Institute of Catechetical & Pastoral Studies
Professor of Systematic Theology, Kenrick-Glennon Seminary, St. Louis, MO.
"The VWM site design is a smart plan to leverage social media techniques, search optimization and creative components to deliver valuable information in an enjoyable way.”
Frank Wittman, Information Technology Strategy Consultant, Price Waterhouse Coopers (PwC)